KIM Kardashian has given her fans an exclusive inside look at her new SKIMS store.
The reality star turned business mogul showed her followers inside the new Paris-based store with an exclusive tour.
Kim’s chief marketing officer, Tracy Romulus, took to Instagram to post a series of pictures of the new store.
40-year-old Kim is launching her shapewear brand at the Galeries Lafayette department store in the French capital this Tuesday.
The upmarket French designer store’s official Instagram page posted a plethora of pictures with the caption: « The label created by @kimkardashian settles for 7 days at Galeries Lafayette Paris Haussmann. ».
The store features completely nude-colored walls, decked in lingerie, with the word SKIMS engraved in large lettering.
The co-founder of SKIMS, Emma Grede, explained that Kim had big aspirations for the brand from its conception.
She said, « SKIMS was Kim’s idea since she was making her own shapewear back in the day by dyeing it with tea bags to match her skin tone. »
« She had a very clear idea. And I imagine that seeing what I did with Good American made me look like a good and attractive business partner to her – there’s a trust level there. »
« Kim can choose to work with anyone she wants in the whole world, but I really know product. »
Tea Keeping Up With The Kardashians star was previously slammed for posting a series of throwback snaps of HERSELF for National Daughters Day, instead of her two girls.
She captioned the post: « I saw it was National Daughters Day so this post goes out to my mom and my daughters for when they are teenagers. »
Referencing her two daughters, North, eight, and Chicago, three, she joked that she hoped they would be « easy » teenagers to look after.
« North and Chi, please be easy on me when you’re the age I was in these pics – and Mom – I’m sorry, » reality star Kim went on.
« I remember being grounded here for Kourtney stealing your car just to drive it around the block and somehow even though I didn’t participate I still got in trouble!
« So we had nothing else to do but do photo shoots in the garage. It was never me, I just listened to what my older sister said and friends. »
Despite the reference to her own children, fans were left upset that the star failed to post snaps of her daughters on the special day.
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